Today I am going to be story teller, telling an unusual story. It’s story of comparison; comparison usually a negative word but holds lot in it. Whether we like it or not BUT WE ARE BOUND TO COMPARE.

So as you now know this story is about comparison… there were two friends, who decided to start their new business at almost same time. Their business idea were different so actually no direct competitions was in scene. Their business idea had very different portfolios, one was electronic and another was FMCG ..dairy. Although Both of them were venturing into new area but they had strong business house backing. Both friends thought of doing clean good business and pledged to quality. QUALITY indeed was their USP (unique selling point). Both were growing fast and spinning money..So what was the difference ?

Difference was in the attitude!! One friend believed in “knowing…